about us
Hey there, welcome to Nunchi Creatives!
We are a boutique creative studio that partners closely with culinary and lifestyle brands to bring their stories to life through thoughtful strategy, visuals & design, and storytelling.
We combine visual artistry with brand psychology to help you articulate who you are and what you stand for, in a way that feels cohesive across every touchpoint. Our process begins with understanding your essence - your story, your purpose, your audience - and transforming it into a clear and powerful brand identity that speaks for itself.
As a small, hands-on team, we immerse ourselves in every project, learning your brand from the inside out to deliver work that feels authentic, intentional, and uniquely yours. From brand voice and visual identity to content direction and social storytelling, we craft cohesive narratives that not only look beautiful but drive awareness, engagement, and long-term growth aligned with your marketing goals and bottom line.
NUNCHI
[nōōn-chee]
The Korean concept signifying the subtle art of gauging other people’s thoughts and feelings.The word nunchi itself translates to “eye-measure”, a sort of sizing-up, not of individuals but of the overall context and atmosphere of a situation.
HI! I'M CELIA CAMACHO
I'm the founder of Nunchi Creatives.
I'm a photographer and marketing professional with 16+ years of experience in advertising, digital marketing, event planning, tv & film production.
I am a hospitality major with an MBA specialized in Advertising and Corporate Communications from Palermo University in Buenos Aires, Argentina.
My work experience stems from the marketing and entertainment industry.
I started my career as a tv host in Nicaragua and Argentina, where I developed skills in storytelling and production. I then stepped into the corporate world and worked with two of the largest telecommunications companies in Latin America - I worked with Telefónica Movistar as their Corporate Events Coordinator and was then recruited by Ogilvy Nicaragua to be the Account Director for Claro Nicaragua, leading the brand's nation-wide advertising campaigns for 3 years.
In 2014 I decided to venture on my own and co-founded an events production company called The Plan which gave me the opportunity to work with brands like The Maderas Village and Cala Enterprises, films like Big Brother Volcano and organizations like YPO.
In 2017 I moved to the United States and started independently consulting for hospitality and lifestyle brands to work on their branding, social media presence and digital strategies - Fast forward to 2020, Nunchi Creatives was officially born.
